What is a Medical Representative ?

A medical representative's job is to promote and sell their company's products, whether that's pharmaceutical drugs or medical equipment. The medical representative will increase product awareness, answer queries, provide advice and introduce new products.

Key responsibilities include:
  • Organising appointments and meetings with community- and hospital-based healthcare staff
  • Identifying and establishing new business
  • Negotiating contracts
  • Demonstrating or presenting products to healthcare staff including doctors, nurses and pharmacists
  • Undertaking relevant research
  • Meeting both the business and scientific needs of healthcare professionals
  • Maintaining detailed records
  • Attending and organising trade exhibitions, conferences and meetings
  • Managing budgets
  • Reviewing sales performance
  • Writing reports and other documents
Promotional prospects are excellent – progression can be into senior sales/managerial roles or into related employment areas such as marketing or purchasing.